Marketing Data Analist

Wil jij met data zichtbaar maken wat werkt en collega's helpen om betere keuzes te maken? Als Marketing Data Analist bij Wageningen University & Research combineer je analytische en technische kennis met jouw vermogen om inzichten begrijpelijk en bruikbaar te maken voor collega's. Daarbij is er volop ruimte om jouw eigen kennis, ervaring en ideeën in te brengen.

Als Marketing Data Analist help je ons met het verder versterken van datagedreven werken. Samen met onder andere doelgroepenteams, data-analisten en online marketingspecialisten analyseer je data uit onze website, campagnes en online kanalen. Je brengt deze data met elkaar in verband en maakt inzichtelijk wat er gebeurt in de funnel en customer journey. Je signaleert trends en afwijkingen en werkt samen met collega’s om te onderzoeken wat er achter de cijfers zit. Je zorgt dat de juiste data en inzichten beschikbaar zijn en helpt collega’s deze te interpreteren en toe te passen.

Techniek en analyse zijn een belangrijk onderdeel van je werk, maar minstens zo belangrijk is wat je vervolgens met de inzichten doet. Je deelt ze met collega's, adviseert over de interpretatie van data en helpt om inzichten te vertalen naar concrete acties.

Jouw taken en verantwoordelijkheden als Marketing Data Analist zijn:

• Je analyseert online marketingdata samen met marketingspecialisten en vertaalt deze naar heldere inzichten en aanbevelingen.
• Je signaleert en deelt trends, afwijkingen en datakwaliteitsvraagstukken, onderzoekt mogelijke oorzaken en adviseert collega’s over hoe zij inzichten kunnen vertalen naar concrete acties;
• Je ontwikkelt en borgt KPI-kaders en meetplannen en bouwt, beheert en verbetert dashboards en rapportages in Power BI;
• Je beheert en ontwikkelt onze marketingdata-infrastructuur verder, waaronder GA4 en het marketingdataplatform in BigQuery, en brengt data uit verschillende kanalen samen.
• Je draagt actief bij aan een datagedreven werkwijze binnen Marketing en verkent hoe ontwikkelingen zoals AI en nieuwe analysetechnieken ons kunnen helpen slimmer te werken.

Jouw team
Je komt te werken in het team Data & Performance Marketing, onderdeel van Marketing binnen Corporate Communications & Marketing van Wageningen University & Research. Hier komen data, onderzoek en online marketing samen. We zijn een enthousiast team waarin we veel met elkaar sparren, kennis delen en elkaar helpen. Er is ruimte voor eigen ideeën en initiatieven, maar ook voor gezelligheid en plezier in het werk. Juist doordat verschillende expertises samenkomen, kun je veel van elkaar leren.

Je werkt nauw samen met data-analisten op het gebied van communicatie en CRM, een marktonderzoeker en online marketingspecialisten op het gebied van social media, CRO, advertising, e-mailmarketing en SEO. Daarnaast werk je veel samen met onze doelgroepenteams, onder andere voor studentenwerving en professional learners, en met de CRM Manager, Brand Manager en andere marketing- en communicatiecollega's. Samen zetten jullie data en inzichten in om de marketingactiviteiten van WUR te onderbouwen en te verbeteren.

Marketing Data Analyst

Would you like to use data to show what works and help colleagues make better decisions? As a Marketing Data Analyst at Wageningen University & Research, you combine analytical and technical expertise with the ability to turn insights into clear and useful information for colleagues. There is plenty of room to bring your own knowledge, experience and ideas to the role.

As a Marketing Data Analyst, you will help us strengthen our data-driven approach to marketing. Together with our target audience teams, data analysts and online marketing specialists, you will analyse data from our website, campaigns and online channels. You will connect data from different sources to provide insight into what happens throughout the funnel and customer journey. You will identify trends and anomalies and work with colleagues to understand what is behind the numbers. You will make sure the right data and insights are available and help colleagues interpret and apply them.

Technical expertise and analysis are an important part of your work, but what you do with the insights is just as important. You will share them with colleagues, advise them on how to interpret the data and help turn insights into concrete actions.

Your tasks and responsibilities as a Marketing Data Analyst include:

• Analysing online marketing data together with marketing specialists and translating it into clear insights and recommendations;
• Identifying and sharing trends, anomalies and data quality issues, investigating possible causes and helping colleagues turn insights into concrete actions;
• Developing and maintaining KPI frameworks and measurement plans, and building, managing and improving dashboards and reports in Power BI;
• Managing and further developing our marketing data infrastructure, including GA4 and our marketing data platform in BigQuery, and bringing together data from different channels;
• Actively contributing to a data-driven way of working within Marketing and exploring how developments such as AI and new analytical techniques can help us work smarter.

Your team
You will join the Data & Performance Marketing team, part of Marketing within Corporate Communications & Marketing at Wageningen University & Research. This is where data, research and online marketing come together. We are an enthusiastic team that enjoys exchanging ideas, sharing knowledge and helping each other. There is plenty of room for your own ideas and initiatives, as well as an informal and enjoyable working atmosphere. With so many different areas of expertise in the team, there is always something to learn from each other.

You will work closely with data analysts specialising in communications and CRM, a market researcher and online marketing specialists in social media, CRO, advertising, email marketing and SEO. You will also work closely with our target audience teams, including Student Recruitment and Professional Learners, as well as the CRM Manager, Brand Manager and other marketing and communications colleagues. Together, you will use data and insights to support and improve WUR's marketing activities.

PhD in Advanced Epitaxial Growth for InP-Based Photonic Integrated Circuits

Photonic integrated circuits - or optical chips - have evolved into a mature technology with a broad spectrum of use cases and a diversity of building blocks. For Indium Phosphide (InP) platforms, active components like lasers and semiconductor optical amplifiers (SOAs) are the engines of these circuits. The foundation of the performance of these devices lies in the precision of the underlying material. As the industry pushes towards large-scale integration, mastering the material growth, understanding the limits of the process, and understanding the science underpinning yield learning and manufacturability becomes of crucial importance.

We are seeking a PhD researcher to develop a deep understanding of the epitaxial growth of InP and its related compounds, specifically InGaAsP and InAlGaAs. Utilizing our state-of-the-art, newest-generation Aixtron epi reactor, you will explore the fundamental limits of the growth process. Your research will focus on optimizing material uniformity and directly correlating these foundational epitaxial properties to the final performance of (active and passive) photonic components. By mastering the growth phase, you will lay the groundwork for next-generation optical generation and amplification.

Furthermore, a significant pillar of this project is the science behind yield. You will conduct rigorous data analysis to gain insights into device yield, developing a deep understanding of failure mechanisms and sources of defects to improve long-term reliability. By establishing predictive models and novel process methods, you will aim to increase the accuracy and repeatability of manufacturing. To achieve this, you will collaborate closely with commercial foundry partners, leveraging real-life fab data to support and validate your models.

The position builds on the pioneering work in the foundry production of complex photonic integrated circuits in the JePPIX Pilot Line. The appointed person will work closely with a team of InP PIC technology experts inside the Photonic Integration Group and externally with integrated photonics researchers at our foundry partners.

Secretaresse binnen de Faculteit Bouwkunde (0,7 fte)

Als secretaresse vervul je de volgende taken:

• Je bent eerstelijns aanspreekpunt in de faculteit voor interne en externe relaties;
• Je verleent ondersteuning aan medewerkers op procesmatig, administratief en/of organisatorisch gebied;
• Je coördineert administratieve zaken bij academische plechtigheden voor de unit AUDE;
• Je geeft secretariële ondersteuning aan de hoogleraren binnen de unit AUDE als geheel, waarbij je secuur bent en het hoofd koel kunt houden in tijden van drukte;
• Je bereidt verschillende vergaderingen voor, werkt stukken uit en notuleert bij verschillende vergaderingen (voertaal Engels);
• Je organiseert en ondersteunt unit brede activiteiten;
• Je werkt in een gedeeld secretariaat en stemt werkzaamheden, prioriteiten en vervanging proactief af met je collega-secretaresse om de continuïteit van de ondersteuning binnen de unit te waarborgen;
• Je vervangt je collega’s binnen de gehele faculteit bij afwezigheid.

Functional application manager Finance

Operations at WUR are undergoing significant change! We are in the midst of a period of major transformation across business processes, administrative systems and digital platforms. As a functional application manager, your challenge will be to work with the team to ensure the continuity of the current financial platforms and to ensure a smooth transition to a new platform.

In this team, you will use your knowledge of, for example, procurement processes, accounting processes, project administration and customer relationship management processes to support users and ensure the software is optimally configured. Your knowledge of IT infrastructure, data models and data management will enable you to make the right choices and refine processes for smooth operational application management. We need your proactive, collaborative and sociable nature to organise all the operational work and the changes effectively. We need you now – a go-getter who takes the initiative, gets things done and inspires others with your ability to bring about change!

Your main tasks and responsibilities as a functional application manager:

• you are fluent in the Dutch language
• functional application management and user support for financial platforms (you’ll focus primarily on Unit4 Business World);
• acting as a liaison between the user organisation, suppliers and the IT organisation;
• refining processes for platform management and user support;
• monitoring security aspects and requirements;
• ensuring that the platform infrastructure aligns with the requirements and processes of the user organisation.

This is where you’ll be working
At WUR, you’ll be working within Digitalisation & Information Services (DIS). This department brings together all the teams collaborating on WUR’s digital agenda. Within DIS, there are plenty of opportunities to specialise further and develop your skills in your field.

Your team is part of the IT Operations department. The management and support of the financial applications are handled by the Finance, Procurement and Projects (FP&I) team. Here, you will work alongside five functional application managers, a product owner, a scrum master and a business analyst. Together, you will be responsible for the security, continuity and quality of the data in the software used for project administration, expense claims, financial administration and procurement.